Meeting today's marketing challenges
In today's intensely competitive world, all companies share
similar marketing challenges:
- Differentiating themselves from others
- Acquiring and retaining customers
- Meeting short-term business objectives
- Driving long-term strategic advantage
At BigPond Marketing, we provide the customized tools and insights clients need to meet their unique marketing challenges.
Marketing Health Check-up
- back to top - Much the same way that you go to a doctor and have yourself checked out regularly, you need to occasionally check the health of your marketing to make sure it's running optimally. Little
inefficiencies can add up to lost dollars and customers. The Marketing Health Check-up report, a thorough review and assessment of your existing programs, can be used by your in-house staff or existing vendors to
identify opportunities for improvements. We provide an outside perspective to uncover problems that employees may miss, being too close to the product or situation. The
Marketing Health Check-up includes:
- Complete review of existing company marketing materials including brochures, press releases, promotional materials, website, direct mail, print and web ads, identity packages and business papers.
- Review of existing marketing plan and current programs
- Phone interviews with 2-3 key staff members.
- One hour phone debriefing to discuss final report with analysis, findings and areas for improvements.
For more information on the Marketing Health Check-up, click here.
Brand Rejuvenation Package
- back to top -Are you an existing business that is losing marketshare to new entrants or to established competitors that are extending into your region?. Does your marketing seem
to be schizophrenic with different messages and looks? Our Brand Rejuvenation Package is the solution to restore the effectiveness of marketing and sales by revitalizing your brand strategy. We help you flush out
the mixed messages and myriad formats, helping you to reveal your true brand image to your customers. This package entails three basic phases:
Phase 1: Brand Analysis -- We collect relevant information to determine where improvements can be made to the overall brand through brand audits, internal and external inteviews and
customer surveys. Phase II: Brand Map -- From the information that we gather in the Analysis Phase, we then start to map out the existing conditions and determine the overall goals and measures
of success. From there we are able to determine the Brand Gap: The difference between where you are and where you want to be. Phase III: Brand Recovery Plan -- The next step is to create
the action plan that minimizes the Brand Gap. We determine the best strategy and marketing program mix that will help you implement and execute a more unified and stronger brand plan.
BigPond Marketing can also be called upon to implement these programs with our network of best of breed vendors. We can manage the execution of these programs from the initial launch and over the
course of time. Brand Creation Package
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Are you developing a new product or service? Or do you have an existing product or service, but need to reposition it with a new identity reflective of where you are going, rather
than where you have been? Let us work with you to create a breakthrough brand, and establish an effective communications foundation of what your company and the products or services provide and represent.
We build your new brand in three phases:
Phase I: Brand Analysis -- We listen to you to find out who and what your product or service represents, as well as look at the competitive landscape, customer needs and market trends. Phase II: Brand Blueprint -- We build a document that defines the new identity, both visually and verbally, and how it will serve as a foundation for everything that the product or service
conveys. Phase III: Identity Creation -- We work to produce the complete solution that will be carried through to each element of the company and product/service offerings.
Brand Launch Package
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From a minimum of three months up to a year ahead of the launch of a product or service, you need to be developing a plan of action. In addition to creating a new or revitalized brand, BigPond Marketing works with
you to implement the best mix of online and off-line marketing activities including advertising programs, point-of-purchase materials, direct mail, cross-marketing events, community involvement, public relations and the
actual grand opening celebration. Marketing Programs
- back to top -Once the Brand Map and Recovery Plan are created, BigPond Marketing has the expertise and the network of qualified vendors to execute on the vision. We are skilled at developing integrated
marketing programs – from the simple to the most complex -- in order to help you reach your brand goals. Ongoing Brand Direction
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BigPond Marketing provides ongoing Brand Audits to ensure consistency, quality and efficacy of all brand communications. The market and competitive landscape can
change in a matter of months, so it is vital to continually examine and evaluate the environment. We can review these trends in relation to your marketing and brand strategy and modify the marketing programs to
address these shifts. We can also review activities to make sure that you are executing on the original vision and that all experiences and messages are consistent with the plan. All of out brand packages are priced according to scope. Please
contact us for an estimate. |
