 Marketing Health Check-up
Make sure you've got it covered. You may be more exposed than you think.
As you wind down the final quarter and prepare for the new year, now is the time to
get a Marketing Health Check-up with BigPond Marketing. Much the same way that you go to a doctor and have yourself checked out regularly,
you need to occasionally check the health of your marketing to make sure it's running optimally. Little inefficiencies can add up to lost dollars and customers.
It's the perfect time to assess your marketing plan and to determine how well it's working and where you can make improvements in light of the changing economy and competitive field. Simple changes can make big differences now and over the long term. In some cases, companies find that
they can save 20% on their budgets and see an increase in ROI of 200 percent or more by making minor changes to their strategies and tactics.With a Marketing Health Check-up we look at:
- Customer profiles
: Do you know who your best csutomers are, where to find them and how to reach them effectively and efficiently?
- Messaging
: Are your messages geared toward your intended audience or are they vague and generic in the hope of reaching and appealing to everyone, but speaking to no one in particular?
- Medium
: Are you tailoring your objectives and messages for the medium – be it direct mail, the web, or advertising -- to achieve optimal results?
Why complete a Marketing Health Check-Up? Think of us as looking under the hood and providing an objective, invaluable second opinion, empowering
you with information that is essential to making the most informed decisions. As a thorough review and assessment of your existing programs, our report can be used by your in-house staff or existing vendors to
identify opportunities for improvements. We provide an outside perspective to uncover problems that companies may miss, being too close to the product or situation. For instance, by including a few non-intrusive questions on your website customer response page, more than
simply "How did you hear about us?" or "Check here for a brochure", you can increase the responses and benefits while decreasing costs. The benefits can include:
- Collecting relevant information about customer needs that can be tracked and evaluated to provide input for future programs and product and service additions.
- Reducing marketing collateral costs by sending out only information based on the customer's needs rather than an expensive all-inclusive brochure package.
- Providing you with information on prospective customers that can be used to personalize future contact and offers.
All of these can add up to better response rates on your programs, reduced costs, more satisfied customers and ultimately greater profits.
What do you get with the Marketing Health Check-Up? The Marketing Health Check-up includes:
- Complete review of existing company marketing materials including brochures, press releases, promotions, website, direct mail, print and web ads, identity packages and business papers.
- Review of existing marketing plan and current programs.
- Phone interviews with 2-3 key staff members.
- Final bound report and one hour phone debriefing to discuss analysis, findings and areas for improvements
Click here to contact us regarding the Health Check-up OR Call us at 415-351-2599. |
