Partial Listing of Clients and Project Summaries (alphabetical)
, Santa Rosa, CA – Served as Acting VP of Marketing for web conferencing and content publication ASP, developing product
positioning, naming and strategic marketing and communications programs.
Alventive, Santa Clara, CA -- Developed and implemented environmental branding for company going through renaming and brand re-visioning from previous corporate
name, Visionary Design Systems.
American Reprographics Company, Walnut Creek, CA -- Consulted on marketing strategy and naming for new online storage service targeting the AEC community.
Blue Wireless, Inc., Burlingame, CA -- Consulted on marketing and brand strategy for new voice portal tech solution. Developed initial collateral piece through production.
Cellular One, S. San Francisco, CA – Served as Interim Marcom Director, specifically focused on the Digital PCS product launch.
Closet Dimensions, San Carlos, CA -- Completed new corporate identity, advertising and collateral system for recently purchased custom storage company.
Deloitte Consulting – completed competitive brand analysis, working with a team of brand consultants on a new brand strategy.
ETown, San Francisco --Market assessment, looking at consumer behavior of the female target market.
GTE Internetworking, San Francisco office CA -- Market Analysis and research on extranet market.
Hewlett Packard, Sunnyvale, CA -- Managed North America product launch for LXr rack optimized NT server.
Inxight Software, Inc., Santa Clara, CA -- Served as Interim Marcom Director. Launched Site Lens Studio and consulted on corporate branding, messaging and renaming project.
LogicTier, San Mateo, CA -- Competitive analysis for product nomenclature and corporate brand strategy.
netRequisite, San Francisco, CA – Naming, corporate identity and overall marketing strategy for new java development programming and services integrator
Silicon Graphics, Mountain View, CA – Served as acting Marcom Manager for MIPS division for 18 months, developing and implementing all marketing programs.
Spa Camp, Santa Rosa, CA -- Developed new corporate identity and initial website for innovative on-site, full-service spa company.
RedOpus, San Francisco, CA – Positioning and marketing strategy for ASP salon management hosted solution including developing print ad and collateral piece.
Synplicity, Sunnyvale, CA -- Brand assessment and strategy document.
ThirdVoice, San Mateo, CA-- Competitive brand analysis and strategy recommendations for .
Xerox Corporation, Palo Alto, CA—Served as Interim Marketing Manager for 12 months while built out organization. Responsible for launch of DocuShare 1.5 and overall marketing programs.
|