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Partial Listing of Clients and Project Summaries (alphabetical)

  • Accerra Corporation, Santa Rosa, CA – Served as Acting VP of Marketing for web conferencing and content publication ASP, developing product positioning, naming and strategic marketing and communications programs.
  • Alventive, Santa Clara, CA -- Developed and implemented environmental branding for company going through renaming and brand re-visioning from previous corporate name, Visionary Design Systems.
  • American Reprographics Company, Walnut Creek, CA  -- Consulted on marketing strategy and naming for new online storage service targeting the AEC community.
  • Blue Wireless, Inc., Burlingame, CA -- Consulted on marketing and brand strategy for new voice portal tech solution.  Developed initial collateral piece through production.
  • Cellular One, S. San Francisco, CA – Served as Interim Marcom Director, specifically focused on the Digital PCS product launch.
  • Closet Dimensions, San Carlos, CA  -- Completed new corporate identity, advertising and collateral system for recently purchased custom storage company. 
  • Deloitte Consulting – completed competitive brand analysis, working with a team of brand consultants on a new brand strategy.
  • ETown, San Francisco --Market assessment, looking at consumer behavior of the female target market. 
  • GTE Internetworking, San Francisco office CA -- Market Analysis and research on extranet market.
  • Hewlett Packard, Sunnyvale, CA -- Managed North America product launch for LXr rack optimized NT server.
  • Inxight Software, Inc., Santa Clara, CA -- Served as Interim Marcom Director. Launched Site Lens Studio™ and consulted on corporate branding, messaging and renaming project.
  • LogicTier, San Mateo, CA  -- Competitive analysis for product nomenclature and corporate brand strategy.
  • netRequisite, San Francisco, CA – Naming, corporate identity and overall marketing strategy for new java development programming and services integrator
  • Silicon Graphics, Mountain View, CA – Served as acting Marcom Manager for MIPS division for 18 months, developing and implementing all marketing programs.
  • Spa Camp, Santa Rosa, CA -- Developed new corporate identity and initial website for innovative on-site, full-service spa company.
  • RedOpus, San Francisco, CA – Positioning and marketing strategy for ASP salon management hosted solution including developing print ad and collateral piece.
  • Synplicity, Sunnyvale, CA -- Brand assessment and strategy document.
  • ThirdVoice, San Mateo, CA-- Competitive brand analysis and strategy recommendations for .
  • Xerox Corporation, Palo Alto, CA—Served as Interim Marketing Manager for 12 months while built out organization.  Responsible for launch of DocuShare 1.5 and overall marketing programs.
      

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