When a marketing communications manager leaves
at a critical time, there's no room for error in a company's choice of replacement.Situation
With the major launch of its new Digital PCS service and Express Digital PCS "Phone In A
Box" product just two months away, Cellular One quickly needed to find a reliable replacement for a marketing manager who had unexpectedly left the company. Cellular One planned to be the
first to introduce the new programs to the area, and the launch's timing and success were critical.
Solution
BigPond Marketing was called in to fill the role. With a tight timeline, Kim hit
the ground running to ensure the company met its original goals and deadlines.
For the Digital PCS service, Kim finalized Cellular One's service offering brochure, created the promotional
piece, a bill insert and phone display placard. For "Phone In A Box," she handled in-store displays and take-away promotion sheets, finalized product packaging and supervised the
photography of product packaging for future promotions.
After the successful launch, Kim stayed on board to create a Marcom program for Cellular One's Mobile Message Paging software and direct mail
upgrade programs. The Mobile Message Paging software program entailed the creation of naming and packaging for the new product and development of supporting collateral. For Digital PCS, she
continued to upgrade the web site to include new information.
BigPond Marketing quickly and successfully responded to Cellular One's needs. Kim was always part of the team and used strong
interpersonal skills to build solid professional relationships with company staff and other consultants, and see the project through to a successful completion.
